1. Which European city is a favorite locale for test marketing?

   A. Madrid

   B. Brussels

   C. Rome

2. High-pressure sales and hype are counterproductive in many countries. True or false: Australians tend to fiercely resist pressure tactics.

3. Radio and television commercials are often more effective than newspaper advertisements in:

   A. Sweden

   B. Hawaii

   C. Bolivia

4. German and Brazilian consumers' tastes in advertisements are opposite, because Germans generally like what in their ads?

   A. Lots of data

   B. Fewer facts and more sex

   C. Hysterically manic imagery

5. True or false: Advertising in many Central American newspapers is tantamount to taking a political stand.

6. Why hasn't mail-order shopping caught on in Chile?

   A. It is too impersonal.

   B. Chileans tend to distrust the warranty and service guarantees.

   C. Chileans enjoy window-shopping and comparison pricing.

   D. All of the above

7. True or false: Direct-mail marketing is difficult in Costa Rica because many residences do not have street addresses.

8. Marketing in Saudi Arabia must abide by local traditions. This precludes:

   A. Using children in advertisements

   B. Depicting a dog in an ad

   C. Direct marketing

9. Successful toothpaste sales in Canada depend on your target market and pitch. True or false: Promote the cavity-fighting aspects to Canadians of French descent, and the breath-enhancing capabilities to English-Canadian consumers.

10. Local representatives can be invaluable, but local laws often protect them from being terminated. Which country won't penalize you for changing your local agent?

    A. Japan

    B. UAE

    C. Ecuador

    D. USA

• Bonus question. True or false: Italians are notorious for their hatred of name brands.

Answers