Doing Business Abroad    Argentina By Terri Morrison © Copyright 2004, All Rights Reserved Greetings Except when greeting close friends, a brief handshake and nod is appropriate. Greeting close friends may include a kiss, as well as the full embrace - the abrazo - which entails a hug, handshakes, and for men, several hearty thumps on the shoulder. Introductions Titles are important. Use the title and surname, which comes first on the business card, i.e.: Senor Alberto Rodriguez Cardenas would be Senor Rodriguez. Appointments Visitors are expected to be punctual, but don't be surprised if your counterpart is late. Argentine executives put in a very long day, often lasting until 10 p.m. An 8 p.m. appointment is not unusual. Negotiating Personal relationships are far more important than corporate ones. Changing your representative may stop a negotiation process. Compared to other parts of South America, Argentines are more serious and formal. Calling someone "not serious" is one of the most damning accusations an Argentine can make. Entertaining Business meals are popular; choose an excellent restaurant and do not discuss work during the meal.