Doing Business Abroad   
Venezuela
By Terri Morrison
© Copyright 2004, All Rights Reserved

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Greetings

  • A firm handshake is standard. Friends receive a brief embrace, a squeeze on the arm, and sometimes a kiss on the cheek.
Introductions
  • Venezuela is highly status-conscious. During introductions, Venezuelans will announce their full names (see below). You should do the same.
  • Most Venezuelans have two surnames: their father's is listed first, then their mother's. Generally, the father's surname is used to address someone verbally. i.e.:
    Señor Antonio Francisco Martinez García=Señor Martinez.
    Señorita Teresa Maria Nuñez Herrera=Señorita Nuñez.
Appointments
  • Be a few minutes early, and allow extra time to compensate for terrible traffic!
  • Invite your contact to the most exclusive restaurant in Caracas — and tip the maitre d' for a well-placed table.
  • Avoid scheduling appointments two or three days before a holiday.
Negotiating
  • Never dominate the conversation or pressure your Venezuelan colleagues; they like to feel in control.
  • Do not mention attorneys until negotiations are complete.
Entertaining
  • Unlike lunch, dinner is for socializing, not for business. It usually lasts until midnight.